Du contenu roi aux données reines : FredCavazza.net
Comment passons-nous du contenu roi, moteur des interactions sociales, aux données reines, facile à manipuler et à visualiser. Stimulante revue d'outils montrant comment le passage des contenus aux données ajoute une couche d'intelligence à l'exploitation des contenus. | source : www.fredcavazza.net
Recommandé parHubert Guillaud le 20/08/10 12:43 | permalien
How To Create Measurable Objectives | Brand Elevation Through Social Media and Social Business | Altitude Branding
First, a quick definition clarification. Goals are your general intentions, the big picture aims. Your objectives are the outcomes that represent achievement of that goal. Things you can actually observe. In order to be classified as an objective, something has to be measurable. You need a way of defining whether or not you have completed them successfully. Strategies are the action plans you’ll execute to reach the objective. Tactics are the pieces and parts of the strategy. So that’s the hierarchy: Goal >> Objectives >> Strategies >> Tactics. If you’ve actually written a clear objective, it’s measurable by definition. (So the term measurable objective is actually rather redundant). We good on that? Okay. | source : altitudebranding.com
Recommandé parPaul Bradshaw le 02/06/10 09:45 | permalien
DoubleClick Ad Planner | Google
Refine your online advertising with DoubleClick Ad Planner, a free media planning tool that can help you:
Identify websites your target customers are likely to visit
Define audiences by demographics and interests.
Search for websites relevant to your target audience.
Access unique users, page views, and other data for millions of websites from over 40 countries.
Easily build media plans for yourself or your clients
Create lists of websites where you'd like to advertise.
Generate aggregated website statistics for your media plan. | source : www.google.com
Recommandé parPaul Bradshaw le 29/05/10 12:22 | permalien
The Half-Life Of A YouTube Video Is 6 Days
"Demi-vie" CHART OF THE DAY. | source : www.businessinsider.com
Recommandé parTom Wersinger le 28/05/10 07:54 | permalien
Du taux d'usage de Foursquare | Clement vouillon
Foursquare publie régulièrement des chiffres pour nous démontrer sa bonne santé, les derniers paliers importants en date étant le million d’inscrits et plus de 40 millions de check-in depuis son lancement. Néanmoins ils restent assez fermés (et c’est plutôt normal) sur le taux d’utilisation, le nombre de membres actifs, les stats par users etc… Je me posais donc la question de l’utilisation réelle du réseau social géoloc et vais tenter d’y apporter une ébauche de réponse dans cet article. | source : clementvouillon.com
Recommandé parmaelis le 17/05/10 15:02 | permalien
Découverte majeure à propos de l’influence sur Twitter | ReadWriteWeb France
Meeyoung Cha, Hamed Haddadi, Fabricio Benevenuto et Krishna Gummadi, un groupe de chercheurs issus d’Allemagne, d’Angleterre et du Brésil, viennent de démontrer ce dont nous nous doutions tous instinctivement : le nombre de followers sur Twitter ne signifie pas grand chose et n’a que peu de rapport avec l’influence. | source : fr.readwriteweb.com
Recommandé parmaelis le 10/05/10 14:49 | permalien
Now Newspapers Can Count Their Mobile Audiences, Too | paidContent
The audience size is not trivial. Verve said more than nine million readers accessed news from mobile devices using its publishing platform in March, jumping 243 percent compared to the prior year. In 2010, it expects to serve more than 2.2 billion mobile news pages. Separately, ABC said it found in a survey of member publications, that more than 80 percent said consumers would rely more heavily on mobile devices as a primary information source over the next three years. | source : paidcontent.org
Recommandé parPaul Bradshaw le 23/04/10 08:37 | permalien
10 Key Sales Metrics to Track « Social Media Monitoring and Engagement – Radian6
10 indicateurs financiers à surveiller | source : www.radian6.com
Recommandé parmonkeywatcher le 04/04/10 22:29 | permalien
TubeMogul: Online Video Ads Grate on Consumers - Advertising Age
The dominant form of online video advertising -- the pre-roll ad -- is still an unwelcome sight for a broad cross-section of consumers, according to online analytics firm TubeMogul. Nearly 16% of viewers click away from a pre-roll video ad rather than watch it to get to video content, according to new research. For newspapers and magazine sites, where interruptive advertising isn't the norm and video is a secondary storytelling device, the trend is worse: nearly 25%. | source : adage.com
Recommandé parDamien Van Achter le 03/02/10 21:40 | permalien