elyne Porterfield hoax
The photo shoot, which happened that Friday, was for an image board site called The Chive. The Chive (which gets around 5.6 million unique visits a month, according to Google) is part of a network of viral sites run by brothers Leo and John Resig, who have a storied history of manufacturing Internet hoaxes, most notably the $10,000 Donald Trump tip and the infamous “virgin text messages her dad that she lost her virginity.” Both hoaxes ended up punking various mainstream media outlets including Fox News, Gawker and Jay Leno. | source : techcrunch.com
Recommandé parPaul Bradshaw le 21/08/10 19:34 | permalien
Reuters’ conflicted reporting on Google’s earnings release practices | IR Web Report
Investors, the public, the media and the bloggers who follow Google don’t have a problem with Google using its IR website to report its results. The only outlet that has a problem is Reuters. | source : www.irwebreport.com
Recommandé parPaul Bradshaw le 20/04/10 07:34 | permalien
Word-of-mouth works best on social networks - Warc News - Warc
When asked to pick the "most credible" source of information about products, 38% of those polled chose other users, compared with 32% for the brand itself, 7% for journalists and 3% for marketers. | source : www.warc.com
Recommandé parPaul Bradshaw le 29/03/10 10:46 | permalien
The FASTForward Blog » Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage : Enterprise 2.0 Blog: News, Coverage, and Commentary
The researchers concluded that, “the continued steady adoption of blogs and the explosive growth of Twitter among Fortune 500 companies demonstrate the growing importance of social media in the business world.” I certainly agree. It is interesting, but not surprising, that the growth with Twitter exceeds that with blogs. Many marketing departments that missed the blog movement have jumped on the Twitter bandwagon. | source : www.fastforwardblog.com
Recommandé parPaul Bradshaw le 22/03/10 22:37 | permalien
Nestle's Facebook Page: How a Company Can Really Screw Up Social Media | Business Hacks | BNET
The problem, obviously, is Nestle’s response to people who didn’t like the initial statement. It’s PR 101: Don’t insult your customers. And in PR 2010, mind your manners in public forums — especially those expressly created for fans of your company! It may be true that there’s no such thing as bad press, but there’s definitely bad social networking — and this is a prime example. | source : blogs.bnet.com
Recommandé parPaul Bradshaw le 19/03/10 23:01 | permalien
The Sun relying on 'copyright thieves' Google and Yahoo! for their Wrightys XI campaign - Martin Belam's currybetdotnet blog - 27 February, 2010
They hadn't though, covered off searches for 'Wrights XI' or 'Wrights 11', which mostly seem to return advertising industry news about the campaign, rather than the competition itself. They also don't have any presence when you search Facebook for 'Wrightys XI', even in the Bing web results that appear on that page. I suspect search on Facebook may become an increasingly important channel for this sort of campaign. | source : www.currybet.net
Recommandé parPaul Bradshaw le 01/03/10 11:18 | permalien
The Best Connected Individuals May Not be the Most Influential
It goes on to report that by contrast, “a less connected person who is strategically placed in the core of the network will have a significant effect that leads to dissemination through a large fraction of the population.” In fact it is being at the core of networks with the most connections that makes you the most influential. So, if I understand this correctly, it is being near the core and being near the best connected individuals that makes you the most influential as long as your group is the most connected. Sounds a bit subtle. | source : www.fastforwardblog.com
Recommandé parPaul Bradshaw le 24/02/10 09:30 | permalien
Evian takes roller-babies to Facebook - Marketing news - Marketing magazine
The Danone-owned mineral water brand's latest ad, featuring computer-animated roller-skating babies, has been viewed more than 45m times since it appeared on YouTube last July. The brand's ‘Evian babies' Facebook activity rolled out on 4 January; a dedicated page has already attracted 150,000 fans. Evian plans to follow this up with ads on digital screens at 18 railway stations across the UK. | source : www.marketingmagazine.co.uk
Recommandé parPaul Bradshaw le 05/02/10 12:51 | permalien
All The Many Ways Amazon So Very Failed the Weekend « Whatever
If Amazon had given it any sort of rational or at least tactical thought, they could have played it up for all it was worth, starting with strategically-placed rumors to trusted, sympathetic media about the behind-the-scenes struggle with Macmillan, which would build to a more-in-sorrow-than-in-anger corporate decision to put Amazon shoppers first and to stand up to Macmillan, followed by the announcement of a public deadline for the delisting of Macmillan product to highlight the struggle, with a notation that all orders placed before that deadline would of course be honored (hint, hint), and so on. Basically, all sorts of public gamesmanship designed to put the pressure on Macmillan and to make it look like the bad guy. And in the meantime the media would be all abuzz with What It All Means. What drama! What excitement! What corporate theater. Amazon could have spun this its way for a week. But no. Instead, we got the Foot-Stompingly Petulant Friday Night Massacre: | source : whatever.scalzi.com
Recommandé parPaul Bradshaw le 01/02/10 10:59 | permalien